Generate leads for one of the country's leading investment services company by exploring below-the-line marketing strategies.

Bajaj Capital Limited is India’s premier Investment Services Company, with nearly 50 years of experience in helping people protect and grow their wealth. The company is looking to onboard passionate marketing professionals who can help its business soar. Showcase your skills through this simple, yet challenging pre-internship!


Key Deliverables

Market Research
Conduct a market research to acquaint yourself with the industry, customers and competition.

Below-the-line marketing mediums
Discuss and select the mediums most appropriate for executing a below-the-line marketing campaign

Sales pitch
Draft a couple of sales pitch for prospective clients


Learning Outcomes

By the end of this project, you will have the following value additions:
• Knowledge of Bajaj Capital and its operations
• Conducting a detailed market research to make sense out of raw data
• Insight into below-the-line marketing activities
• Creating sales pitch


Additional Details

Bajaj Capital Limited is India’s premier Investment Services Company, with nearly 50 years of experience in helping people protect and grow their wealth. Bajaj Capital Limited offers personalized investment solutions to individual investors, Non-Resident Indians (NRIs), and High Networth clients, among others.
The company is looking for marketing executives with the following job responsibilities:
1. Conduct various below the line activities for lead generation( like petrol pump activity, School drawing competition & door to door activity etc.
2. Meet clients and convince them to fill company coupons as per company pitch.
3. Enter generated lead in to the online database of company.
4. Share lead generated MIS with survey supervisor on daily basis.