Devise a marketing and price strategy to enable Sodexo to deepen its market penetration and find a competitive edge.

Sodexo is a well known brand and a world leading quality of life service provider. This project brings an opportunity to young minds, to study the business and operations of Sodexo and devise a strategy to enable the company to deepen its market penetration and find a competitive edge.

Key Deliverables

Market Research
Your understanding of the business and its products, services, target customers, competitors and environment.

Pricing Strategies
Various pricing strategies, relevant for Sodexo and a written representation of your ideas for competitive pricing.

Brand Positioning
Your ideas to place Sodexo's coupons as a daily product in the minds of a common user. 

Learning Outcomes

In this project you will learn:
1. About Sodexo and its operations
2. Service pricing and key considerations
3. Generating ideas for product value augmentation
4. Brand positioning

Additional Details

Founded in 1966 by Pierre Bellon in Marseilles, France, Sodexo is now the worldwide leader in Quality of Life services. For over 40 years, Sodexo has developed unique expertise, backed by nearly 420,000 employees in 80 countries across the globe.
Sodexo is the only company to integrate a complete offer of innovative services, based on over 100 professions. The company develops, manages and delivers a unique array of On-site Services, Benefits & Rewards Services and Personal and Home Services for all our clients to improve the Quality of Life.
The company serves an average of over 75 million customers each day. In India since 1997, Sodexo Benefits and Rewards Services (formerly Motivation Solutions) is a market leader by far.